modern western advertising is mostly engineered to extract as much as possible from the consumer. it is a culture of fleecing and a scourge upon society, attempting to convince the consumer that in order to be truly happy, one must buy their product. lockstep studio exists to create works that replenish society and cultivate value in our communities, rather than strip mine it. we work to promote cultural health and wellbeing, not to build brand equity.
we are humanists in that we want to create projects that have the greatest practical and enriching benefits for the most people. to be accessible to nearly everyone, not only to a select few.